Your online resource for the Smoky Mountains
Housed in the historic W.C. Allen Building (circa 1930) in the heart of Downtown Waynesville, The Mast General Store is an iconic fixture of Western North Carolina retail. Retaining its authentic original hardwood floors, tin ceilings, and warm mercantile atmosphere, the store offers a nostalgic blend of traditional general store goods, modern outdoor gear, and classic mountain hospitality.
The store's legendary lower level features dozens of wooden barrels overflowing with over 500 varieties of old-fashioned penny candy, hard candies, chocolates, and nostalgic treats.
Top-tier outdoor apparel, footwear, camping gear, and accessories from premier brands like Patagonia, Columbia, HOKA, and Chaco.
A wide selection of traditional cast-iron cookware, jams and jellies, gourmet mountain food mixes, pottery, mountain-themed home decor, and regional handcrafts.
Classic wooden toys, regional books, games, and mountain souvenirs for all ages.
The original Mast General Store was established in 1883 in Valle Crucis, North Carolina, expanding over decades to become a beloved regional institution preserving the tradition of the 19th-century mercantile.
The Waynesville location opened its doors on Main Street in 1991, playing a pivotal role in revitalizing the town's historic shopping district.
(828) 452-2101
Friendly, leashed dogs are always welcome inside the store.